Business Information Systems Tactics and Tools

Question: Discuss about the Business Information Systems for Tactics and Tools. Answer: Improving Marketing and Sales The internet has changed the process of sharing the information worldwide. Many businesses are getting successful by marketing themselves into the world of the internet because this provides branding for the company and results in the increase in the footholds (Roberts and Zahay 2012). No matter what industry the business operates in the competition remains tougher in the market. Nowadays customers are the informed customers (Roberts and Zahay 2012) Marketing strategies for the August Online Technology Content marketing: One of the effective strategies for marketing is content marketing (Hollensen 2015). It includes Companys news and articles which are announced in public domain. This allows the company to build its rapport in the eyes of its targeted audience. The top B2B content marketing strategies include social media, blogs, articles, e-Newsletters and videos (Hollensen 2015). This trend suggests that the trend of advertisement on televisions and radios have become less effective. Social media marketing: The social media marketing takes the upper hand while following the marketing strategies (Sweeney MacLellan and Dorey 2015). The companies use make their own facebook pages and Instagram accounts but these days even Pinterest, Tumblr and Google+ have gained popularity and have provided the businesses with the new options (Sweeney et al. 2015). These methods prove to be efficient in producing more content in other media forms and build their channel of audiences (Sweeney et al. 2015). Use of search engine optimization (SEO): SEO runs on algorithms which plays an important role while searching on the Google (Hollensen 2015). The companies whose content are reliable and relevant are shown first in the search engine (Hollensen 2015). Use of Cookies: The cookies are used to track the websites the users are visiting. Once the users are navigating the sites the cookies can track the products and services the users are looking for and according to the users search the advertisements pertaining to that product and services will be shown to them. Employing the above-mentioned tactics the August Online Technology can improve its sales. Network Security Risks and Protection In the present epoch, Information technology permeates the whole landscape. Nowadays, variegated issues such as security risks, internet and network attacks have compounded the privacy affairs of the computer network. Coming to the main angle, internet security controls the whole gamut of computer security, particularly pertaining to the internet. It encompasses browser security and network security and it is applicable to other the operating systems. The experts claim that the swapping of information over the internet entails high risks and menace. The risks such as invasion or deceit, in a sense it generates phishing and spamming. Therefore, various methods have been adopted to shield the transmission of data, involving encryption and from the ground-up engineering (Pieprzyk et al. 2013). The user of computer is compelled to download software for the computer that bears spiteful intent. The software comes in various appearances such as viruses, Trojan horses, spyware and worms. Therefore, the users of the computer should remain cautious from beforehand. Malware, abbreviated term for malicious software, is a kind of software that distorts the computer operation. It gleans sensitive information and gain an easy access to the private computer systems. Computer Viruses are programs that can counterfeit the structures of computer by spoiling the files or structures on a computer. The computer network countenances various problems such as cracking and hacking. The cracking is a process that describes someone who deliberately bumped into computer systems for the accomplishment of a specific mission. Again, hacking is a process that entails the presence of a computer programmer with a perfect acumen. Data tampering and identity theft are some of the features of the security attack (Boyle and Panko 2014). The security tools that the help to shield the data and information of the computer. The tools such as encryption are a method that protects data by accessing particular mathematical algorithms. A firewall is a hardware or software created to evade the extraneous threats. Anti-Virus software is a program that protects the computer from viruses, Trojan horses and spyware (Andress and Winterfeld 2013). Reference Andress, J. and Winterfeld, S., 2013.Cyber warfare: techniques, tactics and tools for security practitioners. Elsevier. Boyle, R.J. and Panko, R.R., 2014.Corporate computer security. Prentice Hall Press. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Pieprzyk, J., Hardjono, T. and Seberry, J., 2013.Fundamentals of computer security. Springer Science Business Media. Roberts, M.L. and Zahay, D., 2012.Internet marketing: Integrating online and offline strategies. Cengage Learning. Sweeney, S., MacLellan, A. and Dorey, E., 2015.3G Marketing on the Internet: Third-Generation Internet Marketing Strategies for Online Success(Vol. 1). Marketing Publications.